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Category Archives: Winding Tree Updates

Aruba aims to become the first blockchain based island nation with the help of Winding Tree and ATECH Foundation

Winding Tree, the blockchain-based travel distribution platform, and ATECH Foundation, enter a strategic partnership to innovate Aruba, making it the first island nation to offer its travel inventory on the blockchain

Zug, SWITZERLAND, December 2017 –– Winding Tree, the blockchain travel company, and ATECH Foundation, the driver behind Aruba’s tech hub, announce today a partnership to make Aruba the first island nation to fully integrate and adopt blockchain-based technology. Over the past three decades, Aruba has been exceptionally successful at spurring its economy through tourism and is known as an island that is not afraid to test new technologies, particularly in the travel and tourism sector. Winding Tree’s platform will migrate Aruba’s travel industry onto the blockchain, an integral key in bringing into the digital era.

The Aruba Tourism Authority and the Aruba Airport are both known leaders in their sectors. Winding Tree, which made a splash in the crypto world about a month ago after announcing a partnership with Lufthansa, will work with ATECH to accelerate the widespread adoption of blockchain in Aruba. Winding Tree’s platform replaces excessive fees and monopolies, which will make travel to Aruba cheaper, faster, and more enjoyable for consumers, as well as profitable for travel providers.

There is a big problem in the online industry today, as two companies, Priceline and Expedia, currently dominate the industry. Due to their strong market power, prices are controlled in their favor. The high distribution fees force hotels and airlines to offset the costs, shifting the burden of paying these high fees onto potential customers. The dominance and interference of these intermediaries is stifling not only the expansion of travel innovation startups, but also is hindering the ability of consumers to find fair and affordable travel deals.  Winding Tree’s blockchain-based travel platform makes travel more accessible and cheaper to the traveler and the travel provider, removing any high fees these third parties impose.

The partnership between Winding Tree and ATECH will help expedite the adoption of this new technology platform in Aruba. This rings in a new era of innovation for Aruba, which will set the tone for the rest of the Caribbean. The island’s Central Bank is also one of the driving forces of inclusive digital transformation. Breakthrough technologies like artificial intelligence, blockchain and crypto are part of the island’s integrative innovation agenda.

“As an award-winning digital destination, travel innovation and adoption of efficient technologies will always be at the forefront of our goals as a Destination Marketing and Management Organization (DMMO),” said Ronella Tjin Asjoe-Croes, CEO of the Aruba Tourism Authority, “We encourage our stakeholders to adopt and experiment with new technologies so we can always stay two steps ahead. We are eager to test blockchain in Aruba and are following the developments in this space closely.”

“We are absolutely thrilled to be working with ATECH to bring about the widespread adoption of blockchain technology in Aruba,” said Pedro Anderson, COO and Founder of Winding Tree, “We already know the value that blockchain based travel will bring to consumers and travel providers. Our partnership shows the incredible effects (increased revenue, tourism, savings, etc) that blockchain could have on an entire country.”

“As a blockchain advocate, I am excited about the possibilities this partnership brings for my island ” said ATECH Co-founder and policy advisor, Varelie Croes, “Aruba’s economy has one of the highest economic dependence on tourism in the world. Imagine the socio-economic impact blockchain can have on this country, if done right. The savings and increased revenues are just a drop in the bucket compared to the acceleration of inclusive digital transformation. Winding Tree can help transform small island economies with their open-innovation platform and we are happy to be a catalyst for this movement.”

“ATECH understands the importance and value of moving Aruba’s travel inventory to the blockchain, and has teamed up with Winding Tree to make travel cheaper and more efficient for both providers and consumers in Aruba.”, says Tristan Every, ATECH Co-Founder.”


Manuel Aráoz Joins Winding Tree, The Crypto Platform That’ll Transform The Travel Industry

Zug, SWITZERLAND, September 2017 — Winding Tree, the company that is developing the first decentralized travel marketplace on blockchain, is removing third party intermediaries, in order to bring innovation back into the travel industry, while at the same time significantly reducing costs for consumers. The Wright brothers didn’t invent airplanes in order to get us from one place to another, they invented planes because they were dreamers, inventors, and pioneers. Technology has come a long way since then, unintentionally turning travel distribution into one of the most misused, greedy industries, notoriously known for placing exorbitant fees and restrictions on both travel service companies and travelers. Winding Tree’s platform will replace excessive fees and monopolies, making travel cheaper, faster, and more enjoyable for consumers, and more profitable for travel providers.

There is a big problem in the online industry today, as two companies, Priceline and Expedia, presently dominate 95% of the industry market in the United States. Due to their strong market power, prices are not only controlled in their favor, their high distribution fees force hotels and airlines to offset the costs, shifting the burden of paying these high fees onto their potential customers. The dominance and interference of these intermediaries is stifling the expansion of travel innovation startups who, due to the lack of economic incentive, rely on companies such as Expedia and Priceline, for business viability. Winding Tree, in setting up on a blockchain platform, gives the power back to the people, the traveler, and the travel innovator.

Winding Tree is announcing the addition of two new members to its advisory board: Swiss travel expert Don Birch, former CEO of GDS (Global Distribution System) Abacus, and Manuel Aráoz, an influential and highly active member of the crypto community, expert in cryptocurrencies, and Co-Founder of his own blockchain company and consulting firm.

This exciting collaboration will propel the efforts of Winding Tree toward minimizing the costs of travel planning, while maximizing the motion to innovate for future and existing travel service companies.

Winding Tree has confirmed the Token Generation Event (TGE) date for its Líf token, which will take place on November 1st. The Winding Tree platform is maintained and supported by a larger nonprofit foundation in Switzerland, called the Winding Tree Foundation. The Foundation’s mission is to develop and evolutionize the efficiency of travel distribution and technology by:

  • Funding collaborative travel projects; such as, open-source databases and APIs
  • Promoting event, marketing, and other community initiatives
  • Building an open-consensus modeled marketplace, where anyone can freely participate in the network and propose changes

These characteristics combined make Winding Tree one of the first truly open-source projects in the travel space.

“We are extremely excited about these recent developments as we approach the Líf coin Token Generation Event, including the addition of our two new expert advisors, Don Birch and Manuel Aráoz,” said Pedro Anderson, Founder and COO of Winding Tree, “There is a big problem in the online travel industry today, in which the distribution landscape in travel is dominated by a handful of companies, which manipulate the prices to their benefit, hindering competition and innovation. Winding Tree Foundation’s non-profit approach is presenting a democratic, transparent, decentralized solution to this issue.”


Founded in 2017, Winding Tree is a blockchain-based, decentralized, open-source travel distribution platform striving to make travel cheaper for the end user, while making it more profitable for suppliers. An open market with open competition means no exorbitant transaction fees and no barriers for entry. Moreover, Winding Tree allows small companies to compete with big players, finally bringing innovation back into the travel industry.